Professional Marketing and Digital Marketing Qualifications | CIM (2023)

FAQs

What qualifications do you need for marketing? ›

To achieve the CIM Level 6 Diploma in Professional Marketing, a pass in BOTH mandatory modules plus ONE elective module is required. Currently there are two elective modules available, however, the intention is to continue to add more elective modules in response to changing marketplace needs, as required.

If you're looking to get ahead in marketing, it can certainly be worth doing a CIM qualification. The Chartered Institute of Marketing (CIM) is one of the world's largest professional awarding bodies for marketing, a CIM qualification carries a lot of weight with prospective employers.

Typically, a CIM qualification will take 12-18 months to complete, but with these qualifications, you can become qualified in less than half the time.

Essentially, for undertaking the online courses offered by Indian institutions and universities, the Indian applicants must have graduated (10+2+3) from a recognized educational institution/university in any discipline.

A bachelor's degree in statistics, sales and marketing, computational data or relevant specialisation is the minimum required educational qualifications of a market research analyst.

CIM Level 6 Qualifications

These qualifications are equivalent to an undergraduate degree. A CIM Level 6 Diploma in Professional Marketing has a total of 170 learning hours, equating to 9 to 12 months while working full time.

The CIM Level 6 Diploma in Professional Digital Marketing has been calculated as carrying 51 credits, which equates to approximately 510 hours Total Qualification Time (TQT) and 450 hours of Guided Learning Hours (GLH).

CIM Marketing Leadership Programme: This Level 7 advanced qualification is equivalent level to a Master's degree.

Be Recognized as a True Business Leader in Canada, the US and Worldwide. CIM | Chartered Managers Canada's reciprocity agreement with the Institute of Certified Professional Managers in the US is part of an ongoing initiative to help Canadian managers go global.

Is the CIM diploma equivalent to a degree? ›

CIM Diploma – Level 6 – Equivalent to an undergraduate degree. CIM Postgraduate Diploma – Level 7 – Equivalent to a Master's degree.

Studying a CIM qualification will not only give you knowledge and skills that you can use straight away in your marketing career as stated above, it has the added benefit of enabling your CV to stand out from the others if you choose to go for a job promotion or choose to apply for another job in marketing.

How long does it take to study a CMI qualification? Studying a CMI qualification can generally be flexible to fit around you so durations can vary. Typically, an Award may take one-three months; Certificate three-six months; and Diploma six-twelve months.

If you complete the CIM Marketing Leadership Programme or Postgraduate Diploma in Professional Marketing, you will be able to use the letters, 'DipM' after your name.

The Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing offers various qualifications, ranging from level 3 to level 7 - which is the equivalent of a Master's degree.

Digital marketing involves the promotion of products and services through a variety of digital channels, using the internet and mobile technology. Push and pull marketing techniques are applied, targeting consumers both directly and indirectly.

A Digital Marketer, also known as a Digital Marketing Specialist, is responsible for devising marketing campaigns to maintain a brand. Marketing professionals perform market research, strategize with other marketing professionals, and create content for marketing campaigns to maximize their effectiveness.

As mentioned above, the digital marketing skills that are in demand are Marketing Automation, Video Production, and Marketing, Paid Media Specialist, Content Marketing Specialist, Analytics, SEO, Copywriting, Email-Marketing, Website Development, PPC (Pay-Per-click)/ Google Ads & Design Fundamentals.

Sales and Marketing Manager Requirements:

A bachelor's degree in marketing, mathematics, business administration, or related field. 3-5 years experience in marketing or sales. Experience in management may be advantageous. Understanding and knowledge of sales and marketing.

What is S Level 7 qualification? ›

Level 7 qualifications are: integrated master's degree, for example master of engineering ( MEng )

There are 5 Levels of CIM courses to choose from and each is aimed at a specific marketing professional in terms of experience and previous marketing related education.

CIM offers a range of professionally recognised Marketing and Digital Marketing qualifications designed to develop core skills needed for modern marketers. Enhance your employability prospects – 60% of CIM graduates are more respected at work or given more responsibility.

All our qualifications are delivered by outstanding industry practitioners focused on helping you build your confidence, develop your skills and advance your career. You can choose from a variety of flexible study options, including Virtual and Online to suit your busy lifestyle and location.

The NVQ Level 6 Health and Safety must be completed within 24 months, but typically takes about 6 – 8 months to complete. Approximately 1,064 learning hours should be dedicated to completion of the qualification.

A CIM qualification at Level 4 builds on your tactical marketing skills enabling you to advance your marketing career and perform professionally at an operational level within your marketing department. You'll have the choice to choose from two qualifications at this level, to suit your individual career path.

As the world's largest organisation for professional marketers, CIM has a global reputation as a centre of excellence and its qualifications are recognised worldwide.

CIM offers a range of professionally recognised Marketing and Digital Marketing qualifications designed to develop the core skills you need to succeed within the marketing industry.

Ordinary Degree (level 7 on the NFQ)

The Ordinary Degree is awarded for the attainment of a total of 180 ECTS Credits, 60 at Level 1, 60 at Level 2, and 60 at Level 3.

There are a wide variety of math skills that marketers should have. These include statistics, geometry, economics, finance and even calculus. These all have practical applications: understanding the customer, delivering value and measuring ROI. And that's where job growth in marketing is moving.

What skills are needed for a marketing degree? ›

Digital marketing is not necessarily hard to learn, but it does take time, effort, and persistence. If you're unfamiliar with search engines, data analytics, or content management, you can expect to feel a bit overwhelmed at the beginning, especially if you are trying to learn digital marketing on your own.

3) Sorry, there's going to be some math

You don't have to be able to do complex algorithmic data modelling (but if you can that's pretty awesome) but you do have to be able to understand what your analytics are telling you and, even more importantly, when they're telling you something you need to act on.

While programming languages skill is a value addition, a digital marketing professional does not need to know coding/programming languages.

A great digital marketer will have the ability to adapt quickly and learn on their own, even being ready to pivot into different digital careers if old skills become less in-demand. They will be working with diverse teams and clients, so will have to know how to communicate and build strong teams.

The best way to list marketing job skills on a resume is to customize your resume skills section so that it matches the requirements of the position. Don't just showcase your marketing skill set in the skills section of your resume: sprinkle some skill-related keywords in your summary and the work experience section.