Marketing managers in Australia are about as critical to a brand’s success as anyone in a modern day business. Forming the customer-facing frontline, as a marketing manager you’ll be tasked with translating the branding, products and services of your company into a language that its audience can understand. The goal? To get the market excited about the brand and its offerings.
Marketing is changing faster than perhaps any other industry. Today’s world of Google AdWords, Facebook campaigns and Instagram influencers would be witchcraft to a marketing manager of 20 years ago. It’s a challenging profession that requires adaptability, personality, attention to detail and drive, but it’s also an incredibly rewarding career for those who do it well.
So what does the role of a modern day marketing manager look like? And what do the marketing managers of the future need to know about this career? Let’s take a look.
What is marketing management?
Marketing manager job description
A marketing manager manages marketing. That much is clear. But what does this role look like day-to-day?
The role of marketing manager can differ a surprising amount from company to company. You might be handed control of a single product, a suite of products and services, or a business’s entire brand.
Let’s say your company has developed a stunning product. The product team believe it’s an absolute game-changer. During the development process, that team has defined, in meticulous detail, the ‘what’, the ‘why’ and the ‘when’ of the product.
Your job as a marketing manager is to translate and broadcast this information in a way that generates excitement and demand in the market and manage the conversation between brand and audience thereafter.
The role of a marketing manager brings with it a range of responsibilities.
The most important of these is managing both the planned and unplanned images of the brand and its products. Planned images are the carefully crafted marketing materials, endorsements and public addresses that are designed to sell either the brand or its products. Unplanned images are trickier – they are the images of the brand and its products that originate from outside the company. While unplanned images can be positive – a 5-star review online, for example – they often aren’t. In cases of product failure, a company representative misspeaking, or any other type of bad PR, it’s a marketing manager’s responsibility to control the damage. You must reassure the public that the company is doing everything in its power to correct a mistake, or carefully educate the public if the bad PR was baseless. The goal is to retain or improve the company’s reputation, no matter the situation.
Often a marketing manager will be asked to determine the marketability of a new product. This will involve conducting market research to understand how the product is received and test levels of public interest, which will inform product pricing, placement and advertising. This process requires collaboration with a number of other teams within the business, meaning marketing managers must boast excellent people management skills.
As a marketing manager, you will be responsible for crafting advertising campaigns for the products, services or brands under your control. These advertising campaigns might be small and simple, such as those that concentrate on a minor promotion of a single product, or broad and complex, like directing the marketing strategy of the entire brand. It will be your job to create eye-catching and creative advertisements and to identify the best channels through which to broadcast these marketing materials. You may also need to present your ideas to the client or your company to gain approval.
A broad job description demands an equally broad job toolkit. Marketing managers will use a combination of the following tools to perform their duties.
Marketing automation tools allow certain tasks within marketing to be automated. Some of the best include:
Social media marketing tools also allow certain tasks to be automated but concentrate solely on the social media sphere. Examples include:
Collaboration tools are designed to get everyone within the marketing department – or indeed in the entire company – on the same page. The following collaborative tools are perfect for marketing managers:
Measurement and analysis tools enable you to track the performance of your marketing campaigns and fix them on the fly. Some of the best include:
Marketing manager careers in Australia
The role of a marketing manager isn’t going away any time soon – in fact, it’s only going to get more important. As the internet and smart devices offer ever more ways for brands to market to their audience, demand for professionals within the field will grow. Between 2017 and 2022 the Australian government expects the number of jobs in the space to increase by over 10%.
But one does not simply walk into the role of marketing manager; this is a position that is generally earned through study and promotion. You’ll likely need to complete one of the following courses to land your first job in the marketing sphere:
- Bachelor of Marketing
- Bachelor of Business (Marketing)
- Certificate IV in Marketing and Communication
- Diploma of Digital Marketing
Career pathways that lead to the role of marketing manager are many and varied. The following roles could serve as the starting point on your journey or stepping stones to the eventual management position:
- Junior Marketer
- Marketing Assistant
- Marketing Officer/Representative
- Marketing Consultant
- Market Analyst
- Marketing Planner
While this list is far from exhaustive, it gives you an idea of the roles that you may find yourself in on the way to management. Gathering a broad knowledge base is vital for future marketing managers, as the position is a particularly multi-faceted one.
Marketing manager salary in Australia
The average marketing manager salary in Australia is $77K per year. But the location of the role and the experience you bring to it has an effect on the pay, as demonstrated by the following average salary figures listed by Payscale.
Marketing manager salary in Sydney, NSW
Entry-level salary: $50K to $98K
Experienced salary: $72K to $156K
Marketing manager salary in Melbourne, VIC
Entry-level salary: $45K to $94K
Experienced salary: $73K to $144K
Marketing manager salary in Brisbane, QLD
Entry-level salary: $45K to $82K
Experienced salary: $61K to $125K
Marketing manager salary in Perth, WA
Entry-level salary: $43K to $86K
Experienced salary: $62K to $124K
Marketing manager salary in Adelaide, SA
Entry-level salary: $41K to $86K
Experienced salary: $55K to $103K
Marketing manager positions are understandably concentrated in Australia’s capital cities, with Sydney and Melbourne hosting the bulk of the roles. But with over 60,000 marketing manager positions in Australia, work can be found in many regional centres too.
How do marketing manager salaries in Australia compare to the rest of the world? Not too badly, as it happens. Marketing managers in the world’s hottest professional marketplace – Silicon Valley – receive salaries of AU$69K to AU$139K as entry-level professionals, and AU$100K to AU$193K once they’ve gained experience.
Marketing manager jobs in Australia
As one of the world’s leading global professional services companies, Accenture provides its clients with all manner of services, including strategy, consulting, technology, operations. As a Marketing Manager at Accenture, you have a hand in a wide range of business outcomes, from operations, communications and business processes on a global scale. At Accenture, Marketing Managers are encouraged to be innovative and creative, experimenting with new technologies like AI, automation and cloud. Check out current opportunities on Accenture’s job page.
An Australian icon, Telstra offers its team an unmatched opportunity to positively affect the lives of everyday Australians. Employees enjoy the resources and assurance that comes with such an expansive organisation, and tech lovers enjoy handling the latest and greatest tech. Marketing Managers at Telstra tell Australia about the next big thing, managing campaigns and developing partnerships to create relationships with key content partners. Look at Telstra’s job listings to take the next step in your marketing career.
Be at the forefront of professional services with a marketing career that stimulates employees to grow and produce at their best. EY’s supportive working environment encourages respect and inclusion, with careers filled with opportunities for professional and personal growth. Marketing Managers at EY deliver practical results for growth in business with outstanding communication skills and expertise. Check out EY’s careers page for more information.
Marketing courses and websites to follow
Marketing management isn’t a career in which you can sit still. Between search engine optimisation, social media marketing and the cloud, the last decade or two have been a whirlwind for marketers, and the need to upskill will only become more pronounced as technology continues to develop.
So how do you ‘level up’ your skill set once you’ve found your way into the workforce? You’ve got two main choices – formal training through university and college courses, or informal learning through blogs and resource hubs.
While most marketing managers will begin their professional journey with a Bachelor of Business (Marketing) or a Certificate IV in Marketing and Communication, many will seek to develop themselves beyond this initial training.
Here are five opportunities for higher education, from short online courses to masters programs, which will help you to do just that.
1. Master of Marketing Management
Many Australian universities offer students the option to follow their marketing bachelor degree with a Master of Marketing Management, like this course offered by the University of Melbourne in concert with the Melbourne Business School. Learn in-depth marketing strategy, along with a thorough analysis of consumer behaviour, relationship marketing, branding and international marketing.
2. Master of Marketing with Honours (online)
Similarly, you could further your university education with a non-management masters, like Griffith University’s Master of Marketing with Honours program. It promises to equip you with a truly comprehensive skill set that will allow you to develop your marketing career on your terms.
3. Certificate of Buyer Behaviour and Analysis (online)
Learn how to analyse and apply consumer and buyer behaviour fundamentals in this short course offered by Curtin University. Over a 12 week period, you’ll learn how buyers give you all the information you need to run a successful marketing campaign, with concepts borrowed from a wealth of other fields, including psychology, economics and even anthropology.
4. Certificate of Evidence-Based Stakeholder Marketing (online)
Australian National University offers this online course that demonstrates exactly how to both identify marketing stakeholders and deliver the ideal campaign to them. Learn the fundamentals of good evidence-based marketing and how it supports key strategies.
But sometimes a quick Google is more appealing than a degree. The following online resources can prove invaluable or those who are looking for a less formal way to top up their knowledge tanks.
1. Influencer Marketing Hub
Are you looking to partner with an influencer in an upcoming campaign? Influencer Marketing Hub has you covered. With easy-to-digest blog posts, a wealth of infographics and a number of free eBooks, if the answer to your influencer marketing question isn’t here, it’s not worth asking.
2. Launch Engineering
By dividing their content up by the size of the business it has been designed for, Launch Engineering provides visitors with a beautifully simple roadmap to marketing success. Whether you’re a small start-up or an international powerhouse that turns over $100+ million, this site will help you launch any new product to anyone at any time.
3. American Marketing Association
If you’re looking to develop your career, the American Marketing Association has a wealth of professional development resources purpose-built for marketing managers. Scroll through their archives to learn how you can climb the corporate marketing ladder.
No one knows inbound digital marketing quite like Hubspot, and their marketing blog is full of up-to-the-minute information on how to get the most from your efforts. Their ‘How To’ articles are particularly insightful.
With a treasure-trove of resources that cover every aspect of the marketing manager experience, Marketo is a one-stop shop for professionals looking for insights into their field of work.
Marketing managers in a nutshell
Choosing a career in marketing management is not for the faint of heart. You’ll need to conduct damage control, mastermind strategy, maintain serious drive and continually develop yourself.
But for those who thrive under these conditions, no career is quite as fulfilling. And with job prospects looking particularly rosy in the years to come, you can be sure that a job well is done won’t go unrewarded.
How much a marketing manager earns in Australia? ›
How much does a Marketing manager make in Australia? The average marketing manager salary in Australia is $110,000 per year or $56.41 per hour. Entry-level positions start at $90,862 per year, while most experienced workers make up to $145,145 per year.Are marketing managers in demand in Australia? ›
Demand for Digital Marketers in Australia is exceptionally high and set only to increase, with the industry predicted to grow by 21.1% in the next 5 years. There's a significant skills gap for Digital Marketers in Australia, which is reflected in the 7,972 roles advertised on Seek.com.au (as of August 2022).What is the career path in marketing management? ›
The Marketing Career Path - Step 2 | Marketing Manager
Advertising manager. Public relations manager. Promotions manager. Brand manager.
The average marketing salary in Australia is $87,516 per year or $44.88 per hour. Entry-level positions start at $71,047 per year, while most experienced workers make up to $122,603 per year.Is marketing a good career in Australia? ›
With employment for sales, marketing and public relations professionals in Australia on the rise*, there is no better time for people looking to start or advance their career in the marketing industry.What does a marketing manager do Australia? ›
Evaluate customer research, market conditions, and competitor data and implement the marketing plan amendments as needed. In conjunction with the General Managers, oversee all corporate and Divisional marketing collateral and facilitate its development, production and implementation.Is marketing a skilled job in Australia? ›
In summary, if you want to work in the marketing or advertising industry in Australia, you will likely need an eligible skilled occupation to obtain a temporary work visa. Each job occupation will have a specific ANZSCO code.Which country is best for marketing manager? ›
- Marketing Management in Germany.
- Marketing Management in USA.
- Marketing Management in Canada.
- Marketing Management in UK.
- Marketing Management in Spain.
- Marketing Management in Finland.
- Marketing Management in Sweden.
Marketing Specialist is on the Short Term Strategic Occupations Skills List (STSOL) which opens many top tier visa pathways for emigrating to Australia on full Permanent Residency. So yes you can Emigrate to Australia as a Marketing Specialist.Is marketing manager a high paying career? ›
With the right amount of guidance, you may land some high paying marketing jobs. Average Digital Marketing Manager salary in India is ₹534,674.
What is the minimum salary of a marketing manager? ›
Marketing Manager salary in India with less than 2 year of experience to 16 years ranges from ₹ 2.2 Lakhs to ₹ 21.3 Lakhs with an average annual salary of ₹ 6.6 Lakhs based on 32.9k latest salaries.What is a good salary in Australia? ›
Average salary range. On average, salaries in Australia can range from 1,910 AUD (USD 1,276) per month all the way up to 33,800 AUD (USD 22,580) per month.What is the best salary in Australia? ›
- Surgeon – $406,068. ...
- Anaesthetist – $388,814. ...
- Internal medicine specialist – $310,848. ...
- Financial dealer – $279,790. ...
- Psychiatrist – $252,691. ...
- Other medical practitioners – $232,903.
- General counsel.
- General manager/project manager.
- Company secretary.
- Head of operations.
- Internal medicine specialist.
Thus pursuing a marketing degree from this country will open up a lot of good opportunities for students. The salary of marketing professionals has been on the rise from 2012 to 2022. If you have a degree in Master of Marketing in Australia, you can earn 29% more than those having a bachelor's degree.Which areas of marketing pay the most? ›
- Senior Marketing Executive.
- CRM Manager.
- Social Media Manager.
- Marketing Executive.
- SEO/PPC Manager.
- Marketing Analyst/CRM Analyst.
- Customer Insight Analyst.
- Marketing Assistant.
- Marketing Executive.
- Brand Executive.
- Customer Relations Associate.
- Business Development Executive.
- Market Researcher.
Marketing manager positions are understandably concentrated in Australia's capital cities, with Sydney and Melbourne hosting the bulk of the roles. But with over 60,000 marketing manager positions in Australia, work can be found in many regional centres too.Can marketing managers make 6 figures? ›
Yes! If you are an experienced, full-time marketing professional with skills that are in demand, there is no reason that you can't make a six-figure income in the US market as an independent consultant.What are the 4 main job sectors in Australia? ›
List of Popular Job Sectors in Australia. There are five main job sectors which attract job seekers in Australia they include - Healthcare, Construction, Education, Professional - Scientific & Technical and Information Technology sectors.
Do Australian companies hire foreigners? ›
It's no secret that Australian employers are struggling to find local workers to fit their needs. With rising costs and a decreased supply of available talent, many Australian companies are being forced to look to global markets to find the talent they need.What skills are most in-demand in Australia? ›
- Health Care and Social Assistance (252,600 jobs by 2023)
- Professional, Scientific & Technical Services (172,400 jobs by 2023)
- Education and Training (113,700 jobs by 2023)
- Construction (118,800 jobs by 2023)
A bachelor's degree in marketing is the foremost measure toward becoming a marketing manager.Which country pays highest salary for marketing jobs? ›
In fact, the best country for Digital Marketeers is Japan, where a manager can earn a staggering £58,443 on average. Second on the list is China, where the average Digital Marketing Manager salary is £56,443, and the USA take the third spot with Americans taking home approximately £55,949 each year.What companies pay the most for marketing managers? ›
- Hanesbrands. 3.7 $194,846per year. 1,687 reviews5 salaries reported.
- PwC. 3.9 $178,726per year. 8,354 reviews32 salaries reported.
- Intuit. 4.2 $145,896per year. ...
- Samsung Electronics. 4.0 $128,148per year. ...
- Cisco Systems. 4.1 $126,519per year. ...
- Show more companies.
Countries That Accept Degrees Earned in the US.
|South Africa||1931 — left in 1961 and rejoined in 1994|
Yes. Associates degrees are not common or well known in Australia, but they are recognised in the Australian Qualifications Framework as a Level 6 qualification — the same level as an Advanced Diploma, one level above a Diploma and one level below a Bachelor's degree.Which country is best for marketing jobs? ›
USA. The USA is one of the countries with the highest job opportunities. Home to big corporations like Google, Apple, and Microsoft, you'll never run out of marketing opportunities in the US. Additionally, it is also one of the highest-paying countries when it comes to digital marketers.What are the 7 M's in marketing? ›
Seven cyclical elements to a successful integrated marketing program are: mindset, measure, model, map, make, modify, and monetize.What are the 5 A's in marketing? ›
Named by Dr. Philip Kotler, the five stages (Awareness, Appeal, Ask, Act and Advocacy) allow marketing and sales professionals to create a map of the customer's needs and priorities during the different parts of their purchase process.
What is the salary of marketing manager after MBA? ›
As a marketing manager, you can expect an average INR 7-8 lakh per year MBA Marketing salary in India.Is marketing manager a stressful job? ›
According to the study of the Workfront, one in four marketing professionals said that they experience high stress on a daily basis. 71 per cent of the marketers claimed that they experience the feeling of burning out while 66 per cent said that they are expecting an increase in the stress level in the near future.How many hours does a marketing manager work? ›
Marketing Managers work an average of 40.5 hours a week. This is 0.4 hours more per week than the average for all occupations.Are marketing managers in high demand? ›
Marketing management is an in-demand field, which the Bureau of Labor Statistics projects will grow faster than average through 2030 .Is marketing a high paying field? ›
Based on some of the highest paying marketing/advertising jobs, you'll find that marketers can earn over $140,000 a year easily without a graduate degree, so there is potential for high pay in this field. However, the range is quite broad, with some marketing and advertising careers earning around $60,000.Is marketing manager a good career? ›
If you are looking for a career where you can apply your creativity and people management skills to create a difference in a company, marketing management would be a good option. Marketing managers connect a product or brand with the world. Their marketing skills help attract customers via different media channels.How much is 100k salary in Australia? ›
If you make $100,000 a year living in Australia, you will be taxed $24,967. That means that your net pay will be $75,033 per year, or $6,253 per month. Your average tax rate is 25.0% and your marginal tax rate is 34.5%.How much is 130k salary in Australia? ›
If you make $130,000 a year living in Australia, you will be taxed $35,767. That means that your net pay will be $94,233 per year, or $7,853 per month. Your average tax rate is 27.5% and your marginal tax rate is 39.0%.How much is 150k salary in Australia? ›
If you make $150,000 a year living in Australia, you will be taxed $43,567. That means that your net pay will be $106,433 per year, or $8,869 per month. Your average tax rate is 29.0% and your marginal tax rate is 39.0%.How much is $200 K salary in Australia? ›
If you make $200,000 a year living in Australia, you will be taxed $64,667. That means that your net pay will be $135,333 per year, or $11,278 per month. Your average tax rate is 32.3% and your marginal tax rate is 47.0%.
What jobs are in demand in Australia? ›
- Technical Program Manager.
- Clinical Exercise Physiologist.
- Site Reliability Engineer.
- Sales Development Representative.
- Platform Engineer.
- Growth Specialist.
- Claims Adjuster.
- Machine Learning Engineer.
- Interior designer.
- Social media manager.
- User experience designer.
- Wildlife Biologist. There are many things that make Australia the envy of the world and why the country draws tourists from all over the planet every single day. ...
- Advertising Executive. ...
- Truck Driver. ...
- Wellbeing Manager. ...
- Teacher. ...
- Aged Care Worker. ...
- Regional Recruiter. ...
- Data Scientist.
Marketing Managers earned an average salary of $153,440 in 2021.How much does a marketing manager earn in Sydney 2022? ›
Marketing Manager Salaries in Sydney
The average salary for Marketing Manager is $113,000 per year in the Sydney. The average additional cash compensation for a Marketing Manager in the Sydney is $12,500, with a range from $5,000 - $28,700.
Growth Marketing Manager Salaries in Australia
The national average salary for a Growth Marketing Manager is $110,000 in Australia.
Consider an MBA Program
While an MBA is not required to become a marketing manager, a higher degree can help individuals stand out. An MBA in general management will give you a broader understanding of finance, leadership, human resources and more.
- Corporate Communications Director. ...
- Marketing Research Director. ...
- Director of Email Marketing. ...
- Director of Digital Marketing. ...
- Content Marketing Director. ...
- Demand Generation Manager. ...
- Brand Marketing Manager.
What can I earn as a Marketing Manager? The average annual salary for Marketing Manager jobs in Australia ranges from $95,000 to $115,000.What is the salary after MBA in marketing? ›
The national average salary for a MBA Marketing Fresher is ₹3,84,097 in India. Filter by location to see MBA Marketing Fresher salaries in your area. Salary estimates are based on 1 salaries submitted anonymously to Glassdoor by MBA Marketing Fresher employees. How accurate does ₹3,84,097 look to you?
What is the highest salary of MBA in Australia? ›
The average MBA salary in Australia is AUD 136,913. The minimum MBA in Australia salary is AUD 85,000. The highest MBA salary in Australia is AUD 305,000.What is the salary structure for marketing manager? ›
Marketing Manager salary in India ranges between ₹ 2.2 Lakhs to ₹ 21.3 Lakhs with an average annual salary of ₹ 6.6 Lakhs. Salary estimates are based on 32.9k latest salaries received from Marketing Managers.What are 6 duties of a marketing manager? ›
A marketing manager would undertake market research, understand the trends and customer preferences, create marketing strategy and budgets, oversee the creation of marketing materials and content, and perform all other relevant tasks essential for increasing the business's sales.